What is The Founder’s Formula?

The Founder’s Formula is my signature 1:1 coaching program, a 16-session journey that helps you build a profitable, purpose-driven online business from the ground up. It’s designed to move you from uncertainty to clarity, from scattered effort to consistent growth, and from a “solo operator” mindset to a confident founder running a real enterprise. You’ll master both the strategy and the self-discipline to execute it.

How is the program structured?

The program is divided into nine progressive modules, each building on the last to create a complete business foundation.

Here’s the roadmap you’ll follow:

Module 1: Entrepreneurial Foundations (2 sessions)

We identify your core motivations, strengths, and purpose.

You’ll clarify why you want to build this business, what drives you, and how to align it with your ideal lifestyle.

Outcome: A clear North Star and entrepreneurial identity you can build from.

Module 2: Self-Awareness in Business (1 session)

We uncover blind spots, limiting beliefs, and behavioural patterns that affect consistency and decision-making.

Outcome: A mindset that supports growth, not resistance.

Module 3: Creating a Value-Based Enterprise (1 session)

We turn your ideas into a high-value business model.

You’ll define your audience, the problem you solve, and the unique offer that sets you apart.

Outcome: A validated business idea with clear messaging and pricing strategy.

Module 4: Building Confidence to Embrace Your Business (2 sessions)

We work on visibility, self-trust, and building conviction in your mission.

This is where you overcome imposter syndrome and learn to market yourself authentically.

Outcome: Confidence to show up online and sell your offer without hesitation.

Module 5: Learn to Market and Communicate Yourself (2 sessions)

We build your marketing ecosystem — from content strategy to client attraction systems.

You’ll develop your own content-to-client framework that works across social media.

Outcome: Consistent inbound leads through strategic storytelling and content creation.

Module 6: Developing Your Personal Brand & Relationships (2 sessions)

We position you as an authority in your niche and build a genuine brand identity.

This includes brand tone, audience relationships, and strategic partnerships.

Outcome: A trusted, recognisable brand that people connect with and buy from.

Module 7: Refining Your Business Offer (2 sessions)

We refine your offers and pricing models for sustainability and scalability.

We also build delivery systems that make your client experience seamless.

Outcome: A lean, profitable business model with clear processes.

Module 8: Overcoming Current & Future Obstacles (1 session)

We identify internal and external challenges that can derail progress.

You’ll develop tools to navigate fear, burnout, and decision fatigue.

Outcome: Mental resilience and systems to overcome obstacles quickly.

Module 9: Goal Setting & Accountability System (3 sessions)

We integrate everything you’ve built into a long-term vision.

Together, we design a 90-day roadmap with key metrics and routines for continued success.

Outcome: A sustainable business growth system you can follow confidently beyond the program.

What makes The Founder’s Formula different?

This isn’t a cookie-cutter course or motivational pep talk. You’ll be guided through proven systems tailored to you such as your goals, your lifestyle, and your business stage. It combines structured strategy, mindset evolution, and consistent accountability so you can build an online business that actually lasts.

What happens after the program?

Most graduates transition into Momentum Sessions, which are ongoing monthly coaching that helps them stay accountable, refine systems, and continue scaling with support. This ensures your growth isn’t temporary, it becomes your new baseline.